Emme Evolution, parent company of the brand Nitia, was founded in Martina Franca in the late 1990s with a precise business philosophy: unique parkas and down jackets.
From Itria Valley, the valley of trulli and olive trees by the dry rock walls, to the prestigious exhibitions of Milan, Moscow, Poznan, Madrid, Düsseldorf and on the pages of the most diffused women’s magazines: it took a lot of effort to transform a family-run small reality into an international company.
Together with the known quality of its garments comes an efficient network of agents, organized in two divisions: one dealing with the distribution of the best shops in Italy and abroad, the other one providing for the development of the tailor-made collections for those Italian companies that choose unique parkas and down jackets to add to their collections to complete their total look.
The proposal of an Italian women’s style parka and down jacket, appeared a daring plan in the beginning only to reveal itself a successful, intuitive one down the line. Turnover has increased year on year and many buyers have become loyal customers: customers satisfied with the original design of the jackets and the high quality of the fabrics and with the meticulous attention to detail.

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